I was going to get the Kindle 2, based on mostly, looks. I am glad I picked the ECO Reader.
The ECO Reader is not locked in to any store!!! BIG PLUS! I can buy books from anywhere really (geographical restrictions dependant) or download books from free site's.
Get an ECO Reader, you won’t be disappointed. – T.T.

I’m very happy with it and will recommend it to anyone wishing to buy one. Kindles do not interest me. Much too expensive to maintain.
I like the ECO Reader and I’m glad I bought one. Everybody, go and buy one. – C.S.P.

"Lovin the Reader. So far I find that I can leave the ECO powered on for days at a time without the battery showing any sign of depleting at all. Likey like!" - A.C.

"I bought this reader because I wanted to be able to read Mobipocket and ePub ebooks on the same reader, wanted folders, and wanted a reader with an Australian support desk. The ECO Reader fully meets all these requirements, and I'm very pleased with it." -A.B.